{'It’s like they’ve erupted out of someone’s subconscious': how horror has come to dominate modern cinemas.
The largest jump-scare the cinema world has encountered in 2025? The resurgence of horror as a dominant force at the UK film market.
As a category, it has impressively outperformed past times with a 22% year-on-year increase for the UK and Irish box office: £83.7 million in 2025, compared with £68.6 million last year.
“Last year, no horror film reached £10m at the UK or Irish box office. This year, five films have,” notes a film industry analyst.
The major successes of the year – a recent horror title (£11.4 million), another hit film (£16.2m), The Conjuring Last Rites (£14.98m) and the sequel to a classic (£15.54 million) – have all remained in the theaters and in the popular awareness.
Even though much of the expert analysis focuses on the singular brilliance of prominent auteurs, their triumphs indicate something evolving between moviegoers and the genre.
“Viewers often remark, ‘This is a must-see regardless of your genre preferences,’” says a content buying lead.
“These productions twist traditional elements to craft unique experiences, resonating deeply with modern audiences.”
But beyond creative value, the consistent popularity of spooky films this year suggests they are giving moviegoers something that’s greatly desired: therapeutic relief.
“Currently, cinema mirrors the widespread anger, fear, and societal splits,” says a film commentator.
“The genre masterfully exploits common anxieties, magnifying them so that everyday stresses fade beside the cinematic horror,” remarks a respected writer of classic monster stories.
Against a global headlines featuring war, border tensions, far-right movements, and environmental crises, witches, zombies and vengeful spirits connect in new ways with audiences.
“Some research suggests vampire film popularity correlates with financial downturns,” states an star from a successful fright film.
“The concept reflects how economic systems can drain vitality from individuals.”
Since the early days of cinema, social unrest has influenced the genre.
Analysts reference the boom of German expressionism after the first world war and the unstable environment of the post-war Germany, with movies such as early expressionist works and a pioneering fright film.
Subsequently came the Great Depression era and Universal Studios’ Frankenstein and The Wolfman.
“The classic example is Dracula: you get this invasion of Britain by someone from eastern Europe who then causes this infection that gets spread in all sorts of ways and threatens the Anglo-Saxon heroes,” says a historian.
“Thus, it mirrors widespread fears about migration.”
The specter of migration influenced the recently released folk horror a recent film title.
Its writer-director elaborates: “My goal was to examine populist trends. For instance, nostalgic phrases promising a return to a 'better' era that excluded many.”
“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”
Maybe, the current era of praised, culturally aware scary films commenced with a brilliant satire released a year after a divisive leadership period.
It ushered in a recent surge of innovative filmmakers, including various prominent figures.
“That period was incredibly stimulating,” comments a director whose project about a deadly unborn child was one of the era’s tentpole movies.
“I believe it initiated a trend toward eccentric, high-concept horror that aimed for artistic recognition.”
The director, currently developing another scary story, continues: “During the past decade, viewers have become more receptive to such innovative approaches.”
At the same time, there has been a reappraisal of the genre’s less celebrated output.
Earlier this year, a new cinema opened in the capital, showing underground films such as The Greasy Strangler, The Fall of the House of Usher and the modern reinterpretation of the expressionist icon.
The re-appreciation of this “gritty and loud” genre is, according to the theater owner, a direct reaction to the algorithmic content churned out at the box office.
“This responds to the sterile output from major studios. Today's cinema is safer and more repetitive. Many popular movies feel identical,” he says.
“On the other hand, [these indie works] feel imperfect. They seem to burst forth from deep creativity, free from commercial constraints.”
Scary movies continue to challenge the norm.
“Horror possesses a dual nature, feeling both classic and current simultaneously,” notes an expert.
Besides the revival of the deranged genius archetype – with multiple versions of a classic novel upcoming – he predicts we will see horror films in 2026 and 2027 addressing our current anxieties: about tech supremacy in the coming decades and “monstrous metaphors in power structures”.
In the interim, “Jesus horror” The Carpenter’s Son – which tells the story of Mary and Joseph’s struggles after Jesus’s birth, and stars celebrated stars as the sacred figures – is set for release in the coming months, and will definitely send a ripple through the religious conservatives in the US.</